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How To Find Your Niche Audience

How To Find Your Niche Audience

86% of consumers will decide which brand to support based on their authenticity. What better way to be authentic than to focus on a specific demographic’s needs rather than try to sell to everyone. The more specific you are towards a certain niche audience, the...
4 Small Business Tips You May Not Have Heard

4 Small Business Tips You May Not Have Heard

If you’ve thought about starting your own business, you probably have already googled for advice. You probably already know about where to look for funding, perhaps the best places to network. However there are some pitfalls that even people who have started...
4 Business KPIs Your Company Should be Tracking

4 Business KPIs Your Company Should be Tracking

While large companies use KPIs to measure performance and financials across the board, many small businesses don’t take full advantage of this valuable tool. With the right KPI systems in place, you can better see the trending towards the performance goals...
4 Key Points for Starting a New Business

4 Key Points for Starting a New Business

Starting a new business is always exciting but comes with its share of caveats. You may start out with a fantastic idea, and not have the resources (or think you don’t), or perhaps you don’t possess the necessary skills in a specific area to continue your initial...